ISTD 2020: How Math Won the Lottery
The Challenge
Change the way we think about numbers, fire your audience’s imagination to see the world with fresh eyes and shine a new light on how numbers intertwine with our lives.
The Solution
A book that describes how math has been used to win the lottery. Sharing two stories of how individuals have cracked the lottery system, as well as tips to improve your odds.
The Visual Language 
The design of the book utilises recognisable visual language from the UK lottery as the audience of the book is in the UK. The edge of the pages feature black rectangle similar to the "pick your number" tickets.
The Three Sections
The book is split into three different sections, each section has a slightly different design to link the visuals to the conversation of that section. While the design changes, the core elements like the grid stay the same to remain consistent.
Section A: Cracking the Lottery
The first section of the book details a story of a man who was able to use his mathematic skills to pick which scratch card would be the winning one.
Scratch Off
To emphasise this story there are parts of this section, such as the chapter titles, that must be scratched off by the reader.
Section B: Breaking the Lottery
This section details the story of a group of people who would buy thousands of lottery tickets for a single draw knowing they would make a profit, focusing on a couple who then turned their hobby into a business.
Pink Paper
This entire section is printed on GF Smith Candy Pink paper referencing the pink paper of lottery tickets. This section also utalsises rips as many people rip up their loosing lottery tickets.
Section C: Winning the Lottery
The final section of the book details tips and tricks on how to improve your chances of winning the lottery. This section also uses lots of colour referencing the brightly coloured balls from when the winning numbers are drawn.
Tip-ins
Throughout this section there are smaller booklets that features the formulas, tables and graphs mentioned in the text to make it easier to understand. To link back to the book the same font is uses as well as a larger upper margin.
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