The Transformation of Eycott Hill
The Challenge
Change mindset of farmers/land owners/users/ to consider the benefits of considering wildlife friendly management, by creating a series of four banners celebrating Cumbria Wildlife Trusts five year transformation of Eycott Hill.
The Solution
The banners provide information on how the land has improved by using the visual language of OS maps which are familiarity for the target audience of farmers.​​​​​​​ The banners use symbols and colour to act as an infographic.
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